{"id":7752,"date":"2026-06-01T13:35:47","date_gmt":"2026-06-01T13:35:47","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=7752"},"modified":"2026-06-01T13:57:37","modified_gmt":"2026-06-01T13:57:37","slug":"quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/","title":{"rendered":"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina?"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Em um ecossistema onde a intelig\u00eancia artificial, a automa\u00e7\u00e3o, a an\u00e1lise de dados e a transforma\u00e7\u00e3o digital avan\u00e7am em velocidade recorde, as marcas de tecnologia B2B enfrentam um desafio cada vez mais complexo: alcan\u00e7ar credibilidade, relev\u00e2ncia e visibilidade real.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">N\u00e3o basta apenas divulgar comunicados ou investir em campanhas. As audi\u00eancias \u2014 de CEOs a tomadores de decis\u00e3o t\u00e9cnicos \u2014 buscam vozes confi\u00e1veis, especialistas com trajet\u00f3ria consolidada e refer\u00eancias capazes de traduzir a inova\u00e7\u00e3o em impacto concreto para os neg\u00f3cios. Identificar e se conectar estrategicamente com opinion leaders do ecossistema tech tornou-se uma pe\u00e7a central de qualquer estrat\u00e9gia moderna de comunica\u00e7\u00e3o corporativa.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A partir de um infogr\u00e1fico recente elaborado pela PR for Business sobre refer\u00eancias tecnol\u00f3gicas na Espanha e na Am\u00e9rica Latina, analisamos quais perfis est\u00e3o liderando hoje a conversa B2B em tecnologia e por que as marcas devem prestar aten\u00e7\u00e3o a eles.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Pode estar interessado em:<\/b> <a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideas-pt-br\/narrativa-marca-internacional-storytelling-mercados-globais\/\"><b>Consolida\u00e7\u00e3o global por meio do storytelling: como construir uma narrativa estrat\u00e9gica de marca para mercados internacionais<\/b><\/a><\/p>\n<p style=\"text-align: left;\"><b>Por que os opinion leaders s\u00e3o importantes na tecnologia B2B?<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7750 size-large\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders-1024x704.png\" alt=\"\" width=\"1024\" height=\"704\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders-1024x704.png 1024w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders-980x673.png 980w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders-480x330.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Porque funcionam como <\/span><b>\u201caceleradores de confian\u00e7a\u201d.<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Em mercados altamente t\u00e9cnicos ou competitivos, os l\u00edderes de opini\u00e3o ajudam a:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validar tend\u00eancias e tecnologias emergentes\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traduzir conceitos complexos em conversas acess\u00edveis\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gerar awareness qualificado\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influenciar a percep\u00e7\u00e3o de marca\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amplificar lan\u00e7amentos, pesquisas ou an\u00fancios corporativos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posicionar executivos e empresas na agenda p\u00fablica\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Em outras palavras: n\u00e3o apenas comunicam tecnologia. Eles constroem legitimidade.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Quais perfis est\u00e3o liderando hoje a conversa tech em espanhol?<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">O infogr\u00e1fico tamb\u00e9m destaca refer\u00eancias provenientes de diferentes mercados da Am\u00e9rica Latina e da Espanha, com perfis que combinam:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jornalismo tecnol\u00f3gico\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pesquisa em IA\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educa\u00e7\u00e3o digital\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economia e neg\u00f3cios\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empreendedorismo\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o digital\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conte\u00fado multiplataforma\u00a0<\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A sele\u00e7\u00e3o tamb\u00e9m evidencia uma mudan\u00e7a relevante: os l\u00edderes de opini\u00e3o tech j\u00e1 n\u00e3o vivem apenas nos meios tradicionais. Muitos constroem influ\u00eancia a partir do LinkedIn, podcasts, YouTube, newsletters, eventos especializados e comunidades profissionais.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\"><b>O que esses referentes t\u00eam em comum?<\/b><\/p>\n<ol style=\"text-align: left;\">\n<li><b> Capacidade de explicar tecnologia com impacto humano<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Os profissionais que geram maior influ\u00eancia n\u00e3o s\u00e3o necessariamente os mais t\u00e9cnicos, mas aqueles capazes de conectar inova\u00e7\u00e3o a problemas reais de neg\u00f3cios, produtividade ou sociedade.<\/span><\/p>\n<ol style=\"text-align: left;\" start=\"2\">\n<li><b> Autoridade constru\u00edda ao longo do tempo<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A maioria combina:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trajet\u00f3ria jornal\u00edstica\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pesquisa acad\u00eamica\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participa\u00e7\u00e3o em eventos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publica\u00e7\u00f5es constantes\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presen\u00e7a multiplataforma\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Influ\u00eancia em B2B n\u00e3o se improvisa.<\/span><\/p>\n<ol style=\"text-align: left;\" start=\"3\">\n<li><b> Comunidade profissional ativa<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Muitos desses perfis mant\u00eam conversas permanentes com:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Executivos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Startups\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecossistemas empreendedores\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Universidades\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CIOs e CTOs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reguladores\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fundos de investimento\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Isso os transforma em n\u00f3s estrat\u00e9gicos dentro do ecossistema tecnol\u00f3gico.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Como as marcas podem trabalhar com opinion leaders tech?<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">N\u00e3o se trata apenas de \u201cenviar um produto\u201d ou solicitar uma publica\u00e7\u00e3o.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As estrat\u00e9gias mais eficazes geralmente incluem:<\/span><\/p>\n<p style=\"text-align: left;\"><b>Thought Leadership conjunto<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrevistas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whitepapers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research reports\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artigos de opini\u00e3o\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Participa\u00e7\u00e3o em eventos<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pain\u00e9is\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modera\u00e7\u00e3o\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keynotes\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cobertura especializada\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Conte\u00fado de valor<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00eddeos educativos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participa\u00e7\u00f5es em podcasts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lises de tend\u00eancias\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Debates sobre IA e transforma\u00e7\u00e3o digital\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Relacionamento de longo prazo<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As marcas mais bem-sucedidas entendem que o relacionamento com l\u00edderes de opini\u00e3o deve ser constru\u00eddo com consist\u00eancia e credibilidade \u2014 n\u00e3o apenas durante campanhas pontuais.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Pode estar interessado em: <\/b><a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideas-pt-br\/storytelling-com-proposito-impacto-social\/\"><b>Storytelling com prop\u00f3sito: como as marcas podem construir impacto social por meio da comunica\u00e7\u00e3o estrat\u00e9gica<\/b><\/a><\/p>\n<p style=\"text-align: left;\"><b>Tend\u00eancias que est\u00e3o moldando a conversa tech B2B<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Os temas que mais ganham relev\u00e2ncia incluem:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intelig\u00eancia Artificial aplicada aos neg\u00f3cios\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automa\u00e7\u00e3o\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearshoring\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regula\u00e7\u00e3o tecnol\u00f3gica\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciberseguran\u00e7a\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transforma\u00e7\u00e3o digital corporativa\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Machine Learning\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economia digital\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educa\u00e7\u00e3o tecnol\u00f3gica\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inova\u00e7\u00e3o sustent\u00e1vel\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Isso representa uma enorme oportunidade para empresas que desejam posicionar-se antecipadamente nessas conversas.<\/span><\/p>\n<p style=\"text-align: left;\"><b>O que uma equipe de comunica\u00e7\u00e3o B2B deve fazer hoje?<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Recomenda\u00e7\u00f5es-chave:<\/span><\/p>\n<ol style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construir narrativa antes das campanhas<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As audi\u00eancias lembram hist\u00f3rias e posicionamentos \u2014 n\u00e3o apenas an\u00fancios.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar vozes relevantes por mercado<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Um influenciador relevante no M\u00e9xico pode n\u00e3o ter o mesmo impacto na Argentina ou no Brasil.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrar PR + conte\u00fado + social media<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Hoje a conversa acontece simultaneamente em m\u00eddia, LinkedIn, podcasts, eventos e plataformas digitais.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trabalhar com consist\u00eancia<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A constru\u00e7\u00e3o de reputa\u00e7\u00e3o tecnol\u00f3gica exige continuidade e vis\u00e3o estrat\u00e9gica.\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><b>FAQs<\/b><\/p>\n<p style=\"text-align: left;\"><b>Qual a diferen\u00e7a entre influencer e opinion leader B2B?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O influencer costuma focar alcance e engajamento massivo. O opinion leader B2B constr\u00f3i autoridade t\u00e9cnica, reputa\u00e7\u00e3o e credibilidade dentro de uma ind\u00fastria espec\u00edfica.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Por que o LinkedIn se tornou t\u00e3o importante na tecnologia B2B?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Porque concentra conversas profissionais, executivos, decisores e comunidades t\u00e9cnicas altamente segmentadas.<\/span><\/p>\n<p style=\"text-align: left;\"><b>A m\u00eddia tradicional ainda \u00e9 relevante?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Sim, especialmente quando combinada com conte\u00fado digital, redes sociais e estrat\u00e9gias de thought leadership.<\/span><\/p>\n<p style=\"text-align: left;\"><b>As marcas tecnol\u00f3gicas devem trabalhar apenas com jornalistas?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">N\u00e3o necessariamente. Hoje tamb\u00e9m s\u00e3o relevantes:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analistas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educadores\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pesquisadores\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economistas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empreendedores tech\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Especialistas em IA\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Qual o risco de uma marca n\u00e3o participar dessas conversas?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Perder relev\u00e2ncia, autoridade e visibilidade frente a concorrentes que j\u00e1 ocupam esses espa\u00e7os.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A comunica\u00e7\u00e3o tecnol\u00f3gica B2B passa por uma transforma\u00e7\u00e3o profunda. As empresas que constroem rela\u00e7\u00f5es genu\u00ednas com vozes influentes do ecossistema n\u00e3o apenas geram exposi\u00e7\u00e3o \u2014 geram confian\u00e7a, reputa\u00e7\u00e3o e posicionamento estrat\u00e9gico de longo prazo.<\/span><\/p>\n<p style=\"text-align: left;\"><b>Sobre a MarketCross<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Somos uma ag\u00eancia global de Rela\u00e7\u00f5es P\u00fablicas que, desde 1996, ajuda a criar conex\u00f5es entre grandes marcas e seus p\u00fablicos de forma inovadora e pr\u00f3xima, elevando sua reputa\u00e7\u00e3o e narrativa para impulsionar resultados de neg\u00f3cio.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Nossa trajet\u00f3ria, constru\u00edda em coautoria com mais de 300 clientes de diferentes origens culturais e setores, nos proporcionou uma perspectiva \u00fanica para oferecer solu\u00e7\u00f5es de comunica\u00e7\u00e3o estrat\u00e9gicas, personalizadas e eficazes em qualquer lugar do mundo.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Nossa equipe de especialistas, localizada nas principais cidades do planeta, combina uma vis\u00e3o global com ampla experi\u00eancia no mercado local e uma curiosidade que ultrapassa fronteiras, mantendo-se atenta \u00e0s mudan\u00e7as e tend\u00eancias dos mercados e da sociedade.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">O trabalho da MarketCross foi reconhecido em diversos pr\u00eamios internacionais, como os Latin America Excellence Awards (2016 e 2018), Eikon Chile (2022), Eikon Argentina (2023) e Eikon Internacional (2023, 2024 e 2025).<\/span><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Em um ecossistema onde a intelig\u00eancia artificial, a automa\u00e7\u00e3o, a an\u00e1lise de dados e a transforma\u00e7\u00e3o digital avan\u00e7am em velocidade recorde, as marcas de tecnologia B2B enfrentam um desafio cada vez mais complexo: alcan\u00e7ar credibilidade, relev\u00e2ncia e visibilidade real. N\u00e3o basta apenas divulgar comunicados ou investir em campanhas. As audi\u00eancias \u2014 de CEOs a tomadores [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Hoy existe un ecosistema donde la inteligencia artificial, la automatizaci\u00f3n, el an\u00e1lisis de datos y la transformaci\u00f3n digital avanzan a velocidad r\u00e9cord, las marcas B2B tecnol\u00f3gicas enfrentan un desaf\u00edo cada vez m\u00e1s complejo: lograr credibilidad, relevancia y visibilidad real.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No alcanza solamente con emitir comunicados o pautar campa\u00f1as. Las audiencias \u2014desde CEOs hasta tomadores de decisi\u00f3n t\u00e9cnicos\u2014 buscan voces confiables, especialistas con trayectoria y referentes capaces de traducir la innovaci\u00f3n en impacto concreto para los negocios: identificar y vincularse estrat\u00e9gicamente con opinion leaders del ecosistema tech se volvi\u00f3 una pieza central dentro de cualquier estrategia moderna de comunicaci\u00f3n corporativa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A partir de una reciente infograf\u00eda elaborada por <strong><em>PR for Business<\/em><\/strong> sobre referentes tecnol\u00f3gicos en Espa\u00f1a y Am\u00e9rica Latina, analizamos qu\u00e9 perfiles est\u00e1n liderando hoy la conversaci\u00f3n B2B en tecnolog\u00eda y por qu\u00e9 las marcas deber\u00edan prestarles atenci\u00f3n.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Te puede interesar: <\/strong><a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideas-pt-br\/narrativa-marca-internacional-storytelling-mercados-globais\/\"><strong>Consolidaci\u00f3n global a trav\u00e9s del storytelling: c\u00f3mo se construye una narrativa estrat\u00e9gica de marca para mercados internacionales<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfPor qu\u00e9 son importantes los opinion leaders en tecnolog\u00eda B2B?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Porque funcionan como \u201caceleradores de confianza\u201d.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En mercados altamente t\u00e9cnicos o competitivos, los l\u00edderes de opini\u00f3n ayudan a:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Validar tendencias y tecnolog\u00edas emergentes&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Traducir conceptos complejos en conversaciones accesibles&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Generar awareness calificado&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Influir en la percepci\u00f3n de marca&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Amplificar lanzamientos, investigaciones o anuncios corporativos&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Posicionar ejecutivos y compa\u00f1\u00edas dentro de la agenda p\u00fablica&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>En otras palabras: no solo comunican tecnolog\u00eda. Construyen legitimidad.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfQu\u00e9 perfiles est\u00e1n liderando hoy la conversaci\u00f3n tech en habla hispana?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La infograf\u00eda tambi\u00e9n&nbsp; destaca referentes provenientes de distintos mercados de LATAM y Espa\u00f1a, con perfiles que combinan:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Periodismo tecnol\u00f3gico&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Investigaci\u00f3n en IA&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Educaci\u00f3n digital&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Econom\u00eda y negocios&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Emprendedurismo&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Transformaci\u00f3n digital&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Contenido multiplataforma&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>P\u00c1RRAFO A DESTACAR: La selecci\u00f3n tambi\u00e9n evidencia un cambio relevante: los l\u00edderes de opini\u00f3n tech ya no viven \u00fanicamente en medios tradicionales. Muchos construyen influencia desde LinkedIn , Podcast, YouTube, Newsletters, Eventos especializados, Comunidades profesionales&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfQu\u00e9 tienen en com\u00fan estos referentes?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>1. Capacidad de explicar tecnolog\u00eda con impacto humano<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Los referentes que generan mayor influencia no son necesariamente quienes hablan m\u00e1s t\u00e9cnico, sino quienes logran conectar la innovaci\u00f3n con problemas reales de negocio, productividad o sociedad.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2. Autoridad construida en el tiempo<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La mayor\u00eda combina:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Trayectoria period\u00edstica&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Investigaci\u00f3n acad\u00e9mica&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Participaci\u00f3n en eventos&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Publicaciones constantes&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Presencia multiplataforma&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>La influencia en B2B no se improvisa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>3. Comunidad profesional activa<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Muchos de estos perfiles construyen conversaciones permanentes con: Ejecutivos, Startups, Ecosistemas emprendedores,&nbsp; Universidades, CIOs y CTOs, Reguladores,&nbsp; Fondos de inversi\u00f3n. Y eso los convierte en nodos estrat\u00e9gicos dentro del ecosistema tecnol\u00f3gico.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfC\u00f3mo pueden las marcas trabajar con opinion leaders tech?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No se trata solamente de \u201cmandar un producto\u201d o pedir una publicaci\u00f3n.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Las estrategias m\u00e1s efectivas suelen incluir:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Thought Leadership conjunto<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Entrevistas&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Whitepapers&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Research reports&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Columnas de opini\u00f3n&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Webinars&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Participaci\u00f3n en eventos<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Paneles&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Moderaciones&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Keynotes&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Cobertura especializada&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Contenido de valor<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Videos educativos&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Podcast appearances&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>An\u00e1lisis de tendencias&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Debates sobre IA y transformaci\u00f3n digital&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Relaci\u00f3n a largo plazo<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Las marcas m\u00e1s exitosas entienden que la relaci\u00f3n con l\u00edderes de opini\u00f3n debe construirse con consistencia y credibilidad, no solamente durante campa\u00f1as puntuales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Te puede interesar: <\/strong><a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideas-pt-br\/storytelling-com-proposito-impacto-social\/\"><strong>Storytelling con prop\u00f3sito: c\u00f3mo las marcas pueden construir impacto social desde la comunicaci\u00f3n estrat\u00e9gica<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Tendencias que est\u00e1n marcando la conversaci\u00f3n tech B2B<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A partir de los perfiles destacados en la infograf\u00eda, queda claro que los temas que m\u00e1s est\u00e1n ganando terreno son:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Inteligencia Artificial aplicada a negocios&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Automatizaci\u00f3n&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Nearshoring&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Regulaci\u00f3n tecnol\u00f3gica&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ciberseguridad&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Transformaci\u00f3n digital corporativa&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Machine Learning&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Econom\u00eda digital&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Educaci\u00f3n tecnol\u00f3gica&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Innovaci\u00f3n sostenible&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Esto representa una oportunidad enorme para compa\u00f1\u00edas que quieran posicionarse tempranamente en esas conversaciones.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfQu\u00e9 debe hacer hoy un equipo de comunicaci\u00f3n B2B?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Algunas recomendaciones clave:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Construir narrativa antes que campa\u00f1as<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Las audiencias recuerdan historias y posicionamientos, no solamente anuncios.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Identificar voces relevantes por mercado<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Un referente influyente en M\u00e9xico puede no tener el mismo impacto en Argentina o Brasil.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Integrar PR + contenido + social media<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Hoy la conversaci\u00f3n ocurre simult\u00e1neamente en medios, LinkedIn, podcasts, eventos y plataformas digitales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Trabajar con consistencia<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>La construcci\u00f3n de reputaci\u00f3n tecnol\u00f3gica requiere continuidad y visi\u00f3n estrat\u00e9gica.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>FAQs<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfQu\u00e9 diferencia hay entre un influencer y un opinion leader B2B?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El influencer suele enfocarse en alcance y engagement masivo. El opinion leader B2B construye autoridad t\u00e9cnica, reputaci\u00f3n y credibilidad dentro de una industria espec\u00edfica.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfPor qu\u00e9 LinkedIn se volvi\u00f3 tan importante en tecnolog\u00eda B2B?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Porque concentra conversaciones profesionales, ejecutivos, decisores y comunidades t\u00e9cnicas altamente segmentadas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfLos medios tradicionales siguen siendo importantes?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>S\u00ed. Especialmente cuando se combinan con contenido digital, social media y estrategias de thought leadership.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfLas marcas tecnol\u00f3gicas deben trabajar solamente con periodistas?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No necesariamente. Hoy tambi\u00e9n son relevantes:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Analistas&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Educadores&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Investigadores&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Economistas&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Emprendedores tech&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Especialistas en IA&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00bfQu\u00e9 riesgo existe si una marca no participa de estas conversaciones?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Perder relevancia, autoridad y visibilidad frente a competidores que s\u00ed est\u00e1n ocupando esos espacios. La comunicaci\u00f3n tecnol\u00f3gica B2B atraviesa una transformaci\u00f3n profunda. Hoy, las compa\u00f1\u00edas que logran construir relaciones genuinas con voces influyentes del ecosistema no solo generan mayor exposici\u00f3n: generan confianza, reputaci\u00f3n y posicionamiento estrat\u00e9gico de largo plazo<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Acerca de MarketCross<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Somos una agencia global de Relaciones P\u00fablicas que desde 1996 ayuda a crear conexiones entre grandes marcas y sus audiencias de forma innovadora y cercana, elevando su reputaci\u00f3n y narrativa para impulsar resultados de negocio.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La trayectoria recorrida co-construyendo con m\u00e1s de 300 clientes provenientes de diversos or\u00edgenes culturales y diferentes industrias nos han proporcionado una perspectiva \u00fanica para ofrecer soluciones de comunicaciones estrat\u00e9gicas personalizadas y efectivas en cualquier rinc\u00f3n del mundo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Nuestro equipo de expertos ubicados en las principales ciudades del mundo, combina la visi\u00f3n global con una amplia experiencia en el mercado local y una curiosidad que traspasa fronteras para estar atentos a los cambios y tendencias de los mercados y la sociedad.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El trabajo de MarketCross ha sido reconocido en diferentes premios internacionales como los Latin America Excellence Awards (2016 y 2018), Eikon Chile (2022), Eikon Argentina (2023), Eikon Internacional (2023, 2024 y 2025).<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[212],"tags":[227,214],"class_list":["post-7752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-pt-br","tag-pr-latam-pt-br","tag-strategic-communications-pt-br"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina? - MarketCross - Agencia de PR que impulsa tu negocio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina? - MarketCross - Agencia de PR que impulsa tu negocio\" \/>\n<meta property=\"og:description\" content=\"Em um ecossistema onde a intelig\u00eancia artificial, a automa\u00e7\u00e3o, a an\u00e1lise de dados e a transforma\u00e7\u00e3o digital avan\u00e7am em velocidade recorde, as marcas de tecnologia B2B enfrentam um desafio cada vez mais complexo: alcan\u00e7ar credibilidade, relev\u00e2ncia e visibilidade real. N\u00e3o basta apenas divulgar comunicados ou investir em campanhas. As audi\u00eancias \u2014 de CEOs a tomadores [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketCross - Agencia de PR que impulsa tu negocio\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T13:35:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T13:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MarketCross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketCross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina? - MarketCross - Agencia de PR que impulsa tu negocio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/","og_locale":"pt_BR","og_type":"article","og_title":"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina? - MarketCross - Agencia de PR que impulsa tu negocio","og_description":"Em um ecossistema onde a intelig\u00eancia artificial, a automa\u00e7\u00e3o, a an\u00e1lise de dados e a transforma\u00e7\u00e3o digital avan\u00e7am em velocidade recorde, as marcas de tecnologia B2B enfrentam um desafio cada vez mais complexo: alcan\u00e7ar credibilidade, relev\u00e2ncia e visibilidade real. N\u00e3o basta apenas divulgar comunicados ou investir em campanhas. As audi\u00eancias \u2014 de CEOs a tomadores [&hellip;]","og_url":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/","og_site_name":"MarketCross - Agencia de PR que impulsa tu negocio","article_published_time":"2026-06-01T13:35:47+00:00","article_modified_time":"2026-06-01T13:57:37+00:00","og_image":[{"width":1240,"height":852,"url":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders.png","type":"image\/png"}],"author":"MarketCross","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MarketCross","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#article","isPartOf":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/"},"author":{"name":"MarketCross","@id":"https:\/\/marketcrosscompany.com\/pt-br\/#\/schema\/person\/606914341cbb446fb4a90df1cca84b18"},"headline":"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina?","datePublished":"2026-06-01T13:35:47+00:00","dateModified":"2026-06-01T13:57:37+00:00","mainEntityOfPage":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/"},"wordCount":1128,"publisher":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#primaryimage"},"thumbnailUrl":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders.png","keywords":["PR Latam","Strategic Communications"],"articleSection":["BLOG"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/","url":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/","name":"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina? - MarketCross - Agencia de PR que impulsa tu negocio","isPartOf":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#primaryimage"},"image":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#primaryimage"},"thumbnailUrl":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders.png","datePublished":"2026-06-01T13:35:47+00:00","dateModified":"2026-06-01T13:57:37+00:00","breadcrumb":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#primaryimage","url":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders.png","contentUrl":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2026\/06\/10-key-spanish-b2b-tech-opinion-leaders.png","width":1240,"height":852},{"@type":"BreadcrumbList","@id":"https:\/\/marketcrosscompany.com\/pt-br\/blog-pt-br\/quienes-influyen-hoy-en-la-conversacion-tecnologica-b2b-en-espana-y-latam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/marketcrosscompany.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Quem est\u00e1 influenciando hoje a conversa tecnol\u00f3gica B2B na Espanha e na Am\u00e9rica Latina?"}]},{"@type":"WebSite","@id":"https:\/\/marketcrosscompany.com\/pt-br\/#website","url":"https:\/\/marketcrosscompany.com\/pt-br\/","name":"MarketCross - Agencia de PR que impulsa tu negocio","description":"Agencia de Prensa y Comunicaciones l\u00edder en Latinoam\u00e9rica.","publisher":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketcrosscompany.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/marketcrosscompany.com\/pt-br\/#organization","name":"MarketCross - Agencia de PR que impulsa tu negocio","url":"https:\/\/marketcrosscompany.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/marketcrosscompany.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/08\/Diseno-sin-titulo-3.png","contentUrl":"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/08\/Diseno-sin-titulo-3.png","width":696,"height":696,"caption":"MarketCross - Agencia de PR que impulsa tu negocio"},"image":{"@id":"https:\/\/marketcrosscompany.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/marketcrosscompany.com\/pt-br\/#\/schema\/person\/606914341cbb446fb4a90df1cca84b18","name":"MarketCross","url":"https:\/\/marketcrosscompany.com\/pt-br\/author\/marketcross\/"}]}},"_links":{"self":[{"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/posts\/7752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/comments?post=7752"}],"version-history":[{"count":4,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/posts\/7752\/revisions"}],"predecessor-version":[{"id":7764,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/posts\/7752\/revisions\/7764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/media\/7750"}],"wp:attachment":[{"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/media?parent=7752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/categories?post=7752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketcrosscompany.com\/pt-br\/wp-json\/wp\/v2\/tags?post=7752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}