{"id":4059,"date":"2023-10-25T22:42:35","date_gmt":"2023-10-25T22:42:35","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=4059"},"modified":"2024-02-10T02:13:33","modified_gmt":"2024-02-10T02:13:33","slug":"inteligencia-artificial-mais-utilizada-na-comunicacao-e-no-marketing","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/inteligencia-artificial-mais-utilizada-na-comunicacao-e-no-marketing\/","title":{"rendered":"55% DOS PROFISSIONAIS DE COMUNICA\u00c7\u00c3O ESTIMAM QUE A INTELIG\u00caNCIA ARTIFICIAL PODE SUBSTITUIR POSTOS DE TRABALHO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Os entrevistados reconhecem que a Intelig\u00eancia Artificial lhes permite ser mais eficientes na gera\u00e7\u00e3o de ideias, no teste de hip\u00f3teses e na cria\u00e7\u00e3o de conte\u00fados. A ferramenta mais utilizada em suas estrat\u00e9gias de marketing e comunica\u00e7\u00e3o \u00e9 o Chat GPT<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Uma pesquisa realizada pela MarketCross detectou um alto uso de<strong><a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/volta-as-aulas-com-a-nvidia\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> Intelig\u00eancia Artificial<\/mark><\/a><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong> <\/strong><\/mark>(IA) entre profissionais de Comunica\u00e7\u00e3o e Marketing: 80% j\u00e1 utilizaram ferramentas de Intelig\u00eancia Artificial em seu trabalho.<\/p>\n\n\n\n<p class=\"has-text-align-left\">A consulta foi realizada na <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Argentina, Brasil, Canad\u00e1, Chile, Estados Unidos, M\u00e9xico, Peru<\/mark><\/strong> e Reino Unido e teve como objetivo entender como a IA \u00e9 implementada em estrat\u00e9gias de marketing, comunica\u00e7\u00e3o e rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:16px;font-style:normal;font-weight:700\">\n<p class=\"has-text-align-center\">A ferramenta de IA mais utilizada pelos entrevistados \u00e9 o Chat GPT (57%). Os outros 43% est\u00e3o distribu\u00eddos em Bard, Midjourney, Copy AI, Taplio, Adobe Firefly, Tome, entre outros<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Benef\u00edcios para profissionais de RP, Comunica\u00e7\u00e3o e Marketing<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Mais da metade dos profissionais (53%) notam uma melhoria na efici\u00eancia das suas <a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/marketing-agil-desafio-para-as-marcas\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">campanhas de marketing e comunica\u00e7\u00e3o<\/mark><\/strong><\/a> ao utilizar IA.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/volta-as-aulas-com-a-nvidia\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Tamb\u00e9m pode te interessar: De volta \u00e0s aulas com o poder da NVIDIA e da Intelig\u00eancia Artificial<\/mark><\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d612a31ea8d&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/10\/tecnologia-fondo-toque-humano-nueva-version-moderna-creacion-adan-edited-1024x576.jpg\" alt=\"fondo-toque-humano-nueva-version-moderna-creacion-adan-edited-scaled.jpg\" class=\"wp-image-4030\" style=\"object-fit:cover;width:512px;height:341px\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/10\/tecnologia-fondo-toque-humano-nueva-version-moderna-creacion-adan-edited-980x551.jpg 980w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/10\/tecnologia-fondo-toque-humano-nueva-version-moderna-creacion-adan-edited-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Os entrevistados explicam que a IA permite economizar tempo na gera\u00e7\u00e3o de ideias, na corrobora\u00e7\u00e3o de hip\u00f3teses e na cria\u00e7\u00e3o de conte\u00fado.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Al\u00e9m disso, gra\u00e7as \u00e0 IA conseguem otimizar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">campanhas <\/mark><\/strong>com base nos p\u00fablicos alvo, obter sugest\u00f5es de design e cria\u00e7\u00e3o de imagens; pesquisar, coletar e analisar dados rapidamente e entender melhor o uso correto de outro idioma.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:14px;font-style:normal;font-weight:700\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\">\u201cOrganiza\u00e7\u00f5es e profissionais do setor que n\u00e3o est\u00e3o explorando o potencial das novas tecnologias podem estar ficando para tr\u00e1s\u201d<\/p>\n<cite>Cristela Reyes, CEO da MarketCross<\/cite><\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">Segundo os profissionais que participaram da pesquisa, o maior potencial da IA \u200b\u200bse d\u00e1 na economia de tempo nas tarefas operacionais, no aumento da efici\u00eancia e produtividade e na <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">automatiza\u00e7\u00e3o <\/mark><\/strong>de processos, o que libera tempo para os profissionais desenvolverem seu olhar estrat\u00e9gico e criativo.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Nessa linha, os profissionais valorizam a IA no desenvolvimento de conte\u00fado personalizado, multiplataforma e de baixo custo e veem infinitas possibilidades na an\u00e1lise de dados e na descoberta de tend\u00eancias.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/tendencias-nas-relacoes-publicas-2024\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Tamb\u00e9m pode te interessar: Abrace a mudan\u00e7a: tend\u00eancias de rela\u00e7\u00f5es p\u00fablicas a serem lembradas em 2024<\/mark><\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Substitui postos de trabalho?<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">As opini\u00f5es est\u00e3o divididas sobre se a IA substituir\u00e1 os empregos na ind\u00fastria de comunica\u00e7\u00f5es e <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">marketing<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left\">55% afirmam que \u00e9 poss\u00edvel, principalmente aqueles cargos relacionados \u00e0 cria\u00e7\u00e3o de conte\u00fado, an\u00e1lise de tend\u00eancias e design gr\u00e1fico.<\/p>\n\n\n\n<p class=\"has-text-align-left\">No outro grupo, est\u00e3o os que acreditam que esta tecnologia apenas redefinir\u00e1 fun\u00e7\u00f5es, deixando o automatiz\u00e1vel para a IA.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/10\/concepto-collage-reconocimiento-facial-edited-1024x640.jpg\" alt=\"concepto-collage-reconocimiento-facial-edited-scaled.jpg\" class=\"wp-image-4037\" style=\"object-fit:cover;width:512px;height:341px\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/10\/concepto-collage-reconocimiento-facial-edited-980x613.jpg 980w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/10\/concepto-collage-reconocimiento-facial-edited-480x300.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">freepik<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:16px;font-style:normal;font-weight:700\">\n<p class=\"has-text-align-left\">\u201cAs comunica\u00e7\u00f5es s\u00e3o constru\u00eddas com base nas intera\u00e7\u00f5es humanas. Sensibilidade, empatia e emotividade ainda s\u00e3o um diferencial no desenho de uma estrat\u00e9gia de comunica\u00e7\u00e3o\u201d<\/p>\n<cite>Solange Valladares, Chief Communications Officer da MarketCross<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/marketcrosscompany.com\/pt-br\/contato-marketcross\/\"><strong>Entre em contato conosco!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/marketcross-company-brasil\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-left\"><strong>Sobre a MarketCross<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Somos uma ag\u00eancia global de Rela\u00e7\u00f5es P\u00fablicas que desde 1996 ajuda a criar conex\u00f5es entre grandes marcas e seus p\u00fablicos de forma inovadora e pr\u00f3xima, elevando sua reputa\u00e7\u00e3o e narrativa para gerar resultados de neg\u00f3cios.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Nossa hist\u00f3ria co-constru\u00edda com mais de 300 clientes de diversas origens culturais e diferentes setores nos proporciona uma perspectiva \u00fanica para oferecer solu\u00e7\u00f5es de comunica\u00e7\u00e3o estrat\u00e9gica personalizadas e eficazes em qualquer canto do mundo.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Nossa equipe de especialistas, localizada nas principais cidades do mundo, combina vis\u00e3o global com ampla experi\u00eancia no mercado local e uma curiosidade que transcende fronteiras para estar atenta \u00e0s mudan\u00e7as e tend\u00eancias dos mercados e da sociedade. O trabalho da MarketCross foi reconhecido em diversos pr\u00eamios internacionais como o Latin America Excellence Awards (2016 e 2018) e o Eikon Chile (2022).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>55% dos profissionais de comunica\u00e7\u00e3o acreditam que a Intelig\u00eancia Artificial pode substituir empregos.<\/p>\n","protected":false},"author":5,"featured_media":4047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[184],"tags":[194,187,190],"class_list":["post-4059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ideias","tag-internet-2","tag-latam-2","tag-pr-latam-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelig\u00eancia Artificial mais utilizada na Comunica\u00e7\u00e3o e no Marketing<\/title>\n<meta name=\"description\" content=\"55% dos profissionais de comunica\u00e7\u00e3o acreditam que a Intelig\u00eancia Artificial pode substituir empregos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/inteligencia-artificial-mais-utilizada-na-comunicacao-e-no-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelig\u00eancia Artificial mais utilizada na Comunica\u00e7\u00e3o e no Marketing\" \/>\n<meta property=\"og:description\" content=\"55% dos profissionais de comunica\u00e7\u00e3o acreditam que a Intelig\u00eancia Artificial pode substituir empregos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketcrosscompany.com\/pt-br\/blog-ideias\/inteligencia-artificial-mais-utilizada-na-comunicacao-e-no-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketCross - 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