{"id":7385,"date":"2025-10-03T21:42:14","date_gmt":"2025-10-03T21:42:14","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=7385"},"modified":"2025-10-20T22:58:27","modified_gmt":"2025-10-20T22:58:27","slug":"pr-for-business-strategic-communication-ibero-latam","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog-ideas-en\/pr-for-business-strategic-communication-ibero-latam\/","title":{"rendered":"A New Way of Thinking and Executing Strategic Communications is Born: PR FOR BUSINESS"},"content":{"rendered":"\n

We unite talent to break boundaries. Two agencies. Two cultures. One shared purpose: raising the standard of service across Ibero-LATAM.<\/em><\/strong><\/h2>\n\n\n\n

There are moments when you can\u2019t settle for the status quo. When you realize that to achieve big things, you need to think without borders.<\/p>\n\n\n\n

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With LF Channel, a strategic communications and public relations agency\u2014with offices in Madrid and Barcelona\u2014we have shared values, a strategic outlook, and even the same founding year for decades. We have collaborated on projects, and we decided to join forces because we share the same obsession: to deliver truly excellent service in Ibero-America.<\/p>\n<\/blockquote>\n\n\n\n

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We are combining our expertise in Latin America with LF Channel\u2019s experience in Europe\u2014broadening our geographic coverage while maintaining a close, personalized approach. With an agile structure, we deliver more competitive pricing without compromising quality.<\/p>\n\n\n\n

Together, our ideas can travel farther, faster, and with greater impact.<\/p>\n\n\n\n

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You may be interested:<\/a> Towards More Agile and Digital Communication: PR Trends 2025 in Mexico<\/a><\/strong><\/p>\n\n\n\n

What Does This Mean for Brands?<\/mark><\/strong><\/h2>\n\n\n\n

– Intercontinental coverage, local presence: Ibero and LATAM under one team, free of bureaucracy.<\/p>\n\n\n\n

– High-level expertise throughout the entire project, not just in the sales process. We understand markets and their challenges.<\/p>\n\n\n\n

– Smart budgets: more value, fewer intermediaries.<\/p>\n\n\n\n

– Frictionless execution: teams that understand each other, speak the same language, and share the same ambition.<\/p>\n\n\n\n

– A solution-driven, agile culture aligned with your business objectives.<\/p>\n\n\n\n

– Adaptability to ever-changing scenarios\u2014which is today\u2019s only constant.<\/p>\n\n\n\n

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\u201cThis alliance began almost three decades ago\u2014not in a meeting room, but out of mutual admiration and a friendship that grew over the years. Spain is my second home, where I have bonds, affections, and a shared vision with someone who has always led with generosity, intelligence, and heart. Today, we decided to work together with our agencies because we are convinced that uniting our talent, creativity, and purpose is not only good for business, but excellent for our clients.\u201d<\/em> Cristela Reyes, CEO of MarketCross<\/p>\n<\/blockquote>\n\n\n\n

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You may be interested: LATAM 2026: The Time to Act is Now<\/a><\/strong><\/p>\n\n\n\n

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\u201cThis alliance is not a merger of structures\u2014it is a union of courage, ambition, and experience. Organizations that aim to grow need partners who think big.\u201d<\/em> Imma Folch-L\u00e1zaro, CEO of LF Channel<\/p>\n<\/blockquote>\n\n\n\n

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If you want to know more, click here<\/a><\/p>\n\n\n\n

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Contact us!<\/a><\/div>\n<\/div>\n\n\n\n
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