{"id":4852,"date":"2024-01-04T21:19:04","date_gmt":"2024-01-04T21:19:04","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=4852"},"modified":"2024-02-10T01:07:53","modified_gmt":"2024-02-10T01:07:53","slug":"digital-marketing-and-communication","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog\/digital-marketing-and-communication\/","title":{"rendered":"DIGITAL MARKETING AND DIGITAL COMMUNICATION: TWO FORCES WORKING IN TANDEM TO DELIVER THE BEST RESULTS"},"content":{"rendered":"\n

Digital marketing harnesses opportunities on the web, while digital communication crafts messages to reach and retain your target  audience.<\/strong><\/h2>\n\n\n\n

In the digital era, online positioning and social networks play a critical role in business performance. Any company that is not online is perceived as not to be trusted and will lose out in the long run.<\/p>\n\n\n\n

This is why developing digital marketing and communication strategies is essential, and although these concepts are easily confused, they are different, yet complementary, ideas.<\/p>\n\n\n\n

You may be interested: Optimizing business success in 2024: the importance of efficient marketing and communications budgets<\/mark><\/strong><\/a><\/p>\n\n\n\n

According to a study by eMarketer, 60% of U.S. consumers use Google to learn more about new products, while 59.4% find value in the personalized product suggestions based on their purchase history. This proves that digital platforms play a key role in brand positioning.<\/p>\n\n\n\n

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Digital Marketing<\/mark><\/strong><\/h2>\n\n\n\n

Digital marketing covers all of the actions done online to promote a brand and create lasting relationships with current and potential customers.<\/p>\n\n\n\n

This can be done through e-mail marketing, ads, websites and business blogs, social networks, inbound marketing, SEO positioning, and customized algorithms.<\/p>\n\n\n\n

In addition, outcomes are analyzed in real time, through web revenue, user registration, engagement and ultimately, web analytics.<\/p>\n\n\n\n

Digital Communication<\/mark><\/strong><\/h2>\n\n\n\n

On the other hand, digital communication adapts the type of messaging to specific channels and digital platforms (be that social networks, podcasts, or blogs) and how they are delivered, in order to reach the desired audiences and to retain them and foster engagement. This builds the consumer’s brand loyalty and generates long-term profits.<\/p>\n\n\n\n

You may be interested: <\/strong>Embracing change: Public Relations trends to watch out for in 2024<\/mark><\/a><\/strong><\/p>\n\n\n\n

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“It is vital to adapt to the new emerging digital languages and, as experts, as well as designing compelling content suited for the different digital formats, we must be mindful of the behavior of the audiences we want to win over,”<\/p>\nCristela Reyes, CEO of MarketCross<\/cite><\/blockquote>\n\n\n\n

Applying strategic digital marketing and digital communication plans is key for driving your company’s results in 2024. <\/p>\n\n\n\n

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Contact us to learn more!<\/a><\/div>\n<\/div>\n\n\n\n

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