{"id":4180,"date":"2023-11-28T01:02:08","date_gmt":"2023-11-28T01:02:08","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=4180"},"modified":"2024-02-15T18:10:48","modified_gmt":"2024-02-15T18:10:48","slug":"argentina-game-show-the-great-gaming-party","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog\/argentina-game-show-the-great-gaming-party\/","title":{"rendered":"ARGENTINA GAME SHOW: THE GREAT GAMING PARTY"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong> <p class=\"MsoNormal\" align=\"center\"><span lang=\"EN-US\">We accompanied our client NVIDIA to the Centro Costa Salguero events center where we were able to share the latest news from the world of artificial intelligence with some of the most important mainstream, gaming and technology media publications.<\/span><\/p><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Over the course of two days at <strong>Argentina&#8217;s <\/strong>most important <strong>gaming industry<\/strong> event in Buenos Aires, we accompanied <strong>NVIDIA<\/strong> Latin America regional spokespersons, Marketing Director <strong>Jaime Casis <\/strong>and Technical Marketing Manager <strong>Alexandre Ziebert<\/strong>, to numerous meetings with leading journalists.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"4214\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/1-768x1024.jpg\" alt=\"\" class=\"wp-image-4214\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"4208\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/5-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-4208\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/5-1-980x735.jpeg 980w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/5-1-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"4202\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/4-768x1024.jpeg\" alt=\"\" class=\"wp-image-4202\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/4-768x1024.jpeg 960w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/4-480x640.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-left\">At the Argentina Game Show we were able to conduct 20 interviews with tier 1 media outlets representing an OTS of more than 150 M.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:15px;font-style:normal;font-weight:700\">\n<p class=\"has-text-align-left\">&#8220;The work we did with MarketCross, ranging from pre-event preparation, coordination, interview scheduling, support and post-event follow-ups were key to our successful participation in AGS&#8221;<\/p>\n<cite>Andr\u00e9 Forte, PR Manager for NVIDIA Latam Consumer<\/cite><\/blockquote>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58aaa73359&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/3-768x1024.jpeg\" alt=\"\" class=\"wp-image-4195\" style=\"width:512px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Interview with Alexandre Ziebert, Technical Marketing Manager at NVIDIA for Latin America<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/marketcrosscompany.com\/en\/blog\/hablemosdecookies-marketcross-wins-eikon-awards\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>You may be interesed in: MarketCross wins Eikon awards for its work with Avast in Argentina and Brazil<\/strong><\/mark><\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d58aaa73719&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/Diseno-sin-titulo-92-819x1024.png\" alt=\"\" class=\"wp-image-4218\" style=\"width:512px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Clipping NVIDIA presence at AGS 2023 &#8211; Cultura Geek<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Planning + teamwork<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Strategic communications planning prior to the event is key to achieving&nbsp; successful outcomes at these types of events, taking into account the following steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listing of target media to be contacted<\/li>\n\n\n\n<li>Developing excellent relationships with key journalists<\/li>\n\n\n\n<li>Preparation of a press book<\/li>\n\n\n\n<li>Interview preparation of spokespersons<\/li>\n\n\n\n<li>Having a communications team that is committed to giving 100%, both on behalf of the client and the PR agency.<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/marketcrosscompany.com\/en\/blog\/how-to-build-a-successful-communications-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">You may be interested in: How to build a successful communications plan?<\/mark><\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2023\/11\/SaveInsta.App-3214158869935532549.mp4\"><\/video><figcaption class=\"wp-element-caption\">Interview with Alexandre Ziebert, Technical Marketing Manager at NVIDIA for Latin America for Tecnogaming<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/marketcrosscompany.com\/en\/contact-marketcross\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/linkedin.com\/company\/market-cross\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 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class=\"has-text-align-left\">We are a global public relations agency that since 1996 has been helping to create connections between great brands and their audiences in an innovative and personal way, enhancing their reputation and narrative to drive business outcomes.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Our track record of co-constructing with more than 300 clients from diverse cultural backgrounds and industries has given us a unique perspective for delivering customized and effective strategic communications solutions to anywhere in the world.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Our team of experts, located in major cities around the world, combines a global outlook with in-depth local market experience and a sense of curiosity that transcends borders and ensures that they stay abreast of the changes and trends occurring in different markets and societies.<\/p>\n\n\n\n<p class=\"has-text-align-left\">MarketCross has received several different international awards including the Latin America Excellence Awards (2016 and 2018) and Eikon Chile (2022). www.marketcrosscompany.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We accompanied our client NVIDIA at the most important event of the gaming industry in Argentina.<\/p>\n","protected":false},"author":5,"featured_media":4177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[205,206,63,65],"class_list":["post-4180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-gaming-2","tag-globalpr-2","tag-pr-en","tag-strategic-communications-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Argentina Game Show 2023<\/title>\n<meta name=\"description\" content=\"Argentina Game Show 2023 is the most important gamin event in the country and we were present with our client NVIDIA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketcrosscompany.com\/en\/blog\/argentina-game-show-the-great-gaming-party\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argentina Game Show 2023\" \/>\n<meta property=\"og:description\" content=\"Argentina Game Show 2023 is the most important gamin event in the country and we were present with our client NVIDIA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketcrosscompany.com\/en\/blog\/argentina-game-show-the-great-gaming-party\/\" \/>\n<meta property=\"og:site_name\" content=\"MarketCross - Agencia de PR que impulsa tu negocio\" \/>\n<meta property=\"article:published_time\" 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