{"id":4132,"date":"2023-11-13T23:52:28","date_gmt":"2023-11-13T23:52:28","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=4132"},"modified":"2024-02-10T01:34:47","modified_gmt":"2024-02-10T01:34:47","slug":"putting-the-employee-at-the-center-of-the-workplace-and-how-that-can-transform-your-business","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog\/putting-the-employee-at-the-center-of-the-workplace-and-how-that-can-transform-your-business\/","title":{"rendered":"Putting the employee at the center of the workplace and how that can transform your business"},"content":{"rendered":"\n

Strategic internal communications and AI-enabled technology are key to success<\/h2>\n\n\n\n

Much has been said about customer-centricity, but according to experts, in order to provide a good service to customers and, with that, grow your business, the first step is to put the employee in the center.<\/p>\n\n\n\n

This starts with designing an effective internal communications strategy, always keeping the organization’s employees in mind.<\/p>\n\n\n\n

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“Designing and implementing an effective internal communications plan helps create a healthy working environment, increases loyalty and improves adaptation to organizational changes which leads to increased productivity and employee engagement as well as reducing turnover” <\/p>\nCristela Reyes, CEO of MarketCross, a global public relations and strategic communications agency<\/cite><\/blockquote>\n\n\n\n

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Employee Experience, Reputation and AI<\/mark><\/strong><\/h2>\n\n\n\n

It is no secret that a happy employee can become an organization’s best brand ambassador.<\/p>\n\n\n\n

Y<\/mark><\/a>ou may be interested in: Employee Advocacy, why should it be implemented in organizations?<\/mark><\/a><\/strong><\/p>\n\n\n\n

According to LinkedIn’s The Official Guide to Employee Advocacy, employees have 10 times more connections on social networks than a company, and content shared by employees generates twice as much engagement as that shared from a company page.<\/p>\n\n\n\n

In that regard, a positive Employee Experience (EX) can boost the corporate reputation and image of a workplace, and with that improve the prospect of bringing in new business and customers.<\/p>\n\n\n\n

Employee feedback plays an important role in ensuring the success of these initiatives. <\/p>\n\n\n\n

A study by Medallia, a pioneer and market leader in experience management, revealed that in companies where feedback is not taken into account, 68% of employees are dissatisfied with their working environment, and 56% would not recommend the company as a good place to work.<\/p>\n\n\n\n

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“Measuring the Employee Experience changes the paradigm and enables data-driven decision making across the organization”<\/p>\nMelissa Arronte, Medallia’s Global Employee Experience Practice Leader<\/cite><\/blockquote>\n\n\n\n

Arronte added that by adopting this approach, “leaders are 12 times more likely to perceive revenue growth exceeding 20%.”<\/p>\n\n\n\n

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Today, there are technological tools that, together with artificial intelligence (AI), enable companies to gather feedback and responses from workers in real time.<\/p>\n\n\n\n

Medallia works with a cutting-edge AI for text analytics and proprietary sentiment engine, which enable it to gather insights from all departments, channels and signal sources, so that companies can see where and how to improve.<\/p>\n\n\n\n

You may be interested in: 55% of communication professionals belive that Artifical Intelligence can replace jobs.<\/mark><\/a><\/strong><\/p>\n\n\n\n

In summary, Employee Experience has become a critical factor in the post-pandemic era, impacting all aspects of business and employee and customer satisfaction.<\/p>\n\n\n\n

This highlights the importance of strategic internal communications and the adoption of technologies to constantly measure and improve the employee experience, which are critical to business growth.<\/p>\n\n\n\n

Do you need to design a successful communications plan?<\/strong> <\/p>\n\n\n\n

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Contact us!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

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