{"id":3240,"date":"2022-03-31T20:27:39","date_gmt":"2022-03-31T20:27:39","guid":{"rendered":"https:\/\/marketcrosscompany.com\/?p=3240"},"modified":"2024-02-10T01:55:06","modified_gmt":"2024-02-10T01:55:06","slug":"agile-marketing","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog\/agile-marketing\/","title":{"rendered":"AGILE MARKETING. CHALLENGE FOR BRANDS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-left\">We are seeing in the post-pandemic world that the traditional models of strategic marketing planning do not fit the new business landscape.<\/h2>\n\n\n\n<p class=\"has-text-align-left\">The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing and communications professionals to conquer our target markets.<\/p>\n\n\n\n<p class=\"has-text-align-left\">As a result, products and services are experiencing short life cycles due to rapidly changing customer preferences driven by two factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The proliferation of offers, what was attractive to the customer may become obsolete once the experience is over and the moment the competition surpasses it.<\/li>\n\n\n\n<li>Access to information about available offers through various digital media, social networks and influencer recommendation<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\"><br>Customers demand from brands to be dynamic and keep up to date, which requires agile marketing strategies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/marketcrosscompany.com\/en\/blog\/assertive-communication-plan\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>You may be interested: How to build a successful communications plan?<\/strong><\/mark><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>A new paradigm challenges us.<\/strong><\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-left\">The digital environment allows customers to be always active not only sharing their experience but also the one transmitted through social networks.<\/p>\n\n\n\n<p class=\"has-text-align-left\">So, let&#8217;s think about our experience as consumers. We want everything now and now, we turn to Mr. Google and without leaving our home, we have everything at our fingertips, including recommendations (or not) and all the information we need to buy a product (whatever, whenever, wherever*) as demonstrated during the last pandemic that struck our world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>What is the secret?<\/strong><\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-left\"><br>Human intelligence, necessary to understand cultures and values as well as to interpret the data that artificial intelligence provides us to apply the technologies available for each situation, is the key to go through times of change (and chaos too).<\/p>\n\n\n\n<p class=\"has-text-align-left\"><br>But, going back to our role as marketing and communications professionals, we must be agile to surf the wave.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/marketcrosscompany.com\/en\/blog\/marketcross-selected-as-a-finalist-in-the-sabre-awards-for-its-work-with-nvidia\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>You may be interested: Marketcross selected as a finalist in the SABRE Awards for its work with NVIDIA<\/strong><\/mark><\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d558b017f56&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/03\/marketingdigital-1-1-1024x682.jpg\" alt=\"\" class=\"wp-image-2163\" style=\"object-fit:cover;width:512px;height:341px\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/03\/marketingdigital-1-1-980x653.jpg 980w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/03\/marketingdigital-1-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">What does it mean to be agile?<\/mark><\/strong><br><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Some elements to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze market changes in real time through Big Data and AI (Artificial Intelligence) tools.<\/li>\n\n\n\n<li>Monitor social media with social listening tools to track online user conversations that allow us to develop an assertive digital marketing strategy.<\/li>\n\n\n\n<li>Build agile and decentralized work teams to develop innovative marketing initiatives based on available information.<\/li>\n\n\n\n<li>Have flexible internal processes that allow quick decision making.<\/li>\n\n\n\n<li>Collect data on the consumer experience with the product through CX\/UX tools.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/marketcrosscompany.com\/en\/blog\/embracing-change-public-relations-trends-to-watch-out-for-in-2024\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>You may be interested: Embracing change: Public Relations trends to watch out for in 2024<\/strong><\/mark><\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d558b01869a&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/03\/1_OnryoIL7h7RWT9r8v1sDyg-1-1024x614.jpeg\" alt=\"\" class=\"wp-image-2167\" style=\"object-fit:cover;width:512px;height:341px\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/03\/1_OnryoIL7h7RWT9r8v1sDyg-1-980x588.jpeg 980w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/03\/1_OnryoIL7h7RWT9r8v1sDyg-1-480x288.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And the most important thing is to have an open innovation mentality. This will undoubtedly be our biggest challenge.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/marketcrosscompany.com\/en\/contact-marketcross\/\">Contact us!<\/a><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/linkedin.com\/company\/market-cross\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/marketcross\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agile marketing involves analyzing market changes in real time through Big Data tools, monitoring the media, and using the latest &#8230;<\/p>\n","protected":false},"author":5,"featured_media":2161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[59,60,62,61,63,64,65],"class_list":["post-3240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data-en","tag-ia-en","tag-internet-en","tag-negocios-en","tag-pr-en","tag-rrpp-en","tag-strategic-communications-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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