{"id":2647,"date":"2022-01-04T21:21:19","date_gmt":"2022-01-04T21:21:19","guid":{"rendered":"https:\/\/marketcrosscompany.com\/uncategorized\/designing-digital-products-platforms-user-experience-as-a-milestone-of-business-strategy\/"},"modified":"2022-08-17T18:14:07","modified_gmt":"2022-08-17T18:14:07","slug":"designing-digital-products-platforms-user-experience-as-a-milestone-of-business-strategy","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog\/designing-digital-products-platforms-user-experience-as-a-milestone-of-business-strategy\/","title":{"rendered":"Designing Digital Products & Platforms: user experience as a milestone of Business Strategy"},"content":{"rendered":"\n

Take a peep into the basics of UX definition<\/a> & development to help leverage your business strategy.<\/p>\n\n\n\n

Although we were told not to, we still judge a book by its cover. In this day and age, we should know better than to decide by appearances.<\/p>\n\n\n\n

What\u2019s worse is that our attention spans are getting shorter. We prefer 30 second videos and highly visual content over reading lengthy articles. We don\u2019t have the patience to deal with substandard products. If there is an issue, we demand a near-instant response and resolution.<\/p>\n\n\n\n

In pursuit of innovation, many entrepreneurs have successfully and quickly built their empires on killer user experience (UX).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Superior experience breeds loyalty, engagement and advocacy. Until they\u2019ve had a bad experience, users rarely look elsewhere. Habit is second nature, after all. Be that as it may, things start to get interesting from a sales & marketing point of view when consumers start looking for alternatives. A striking 93% of all online experiences begin with a search and close to three quarters end within the organic results on page one.<\/p>\n\n\n\n

It\u2019s estimated that an average web user doesn\u2019t go past the first five listings on a search engine <\/a>results page (SERP). Which leads to the said \u2018book cover\u2019 for companies and whether their websites are maximized to take advantage of the rapidly changing consumer expectations. It follows that, even the largest companies don\u2019t take the use of vital digital health \u2018supplements\u2019 to enable better online search discoverability.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

First impressions matter<\/strong><\/h2>\n\n\n\n

A company\u2019s website and social channels are the first point of contact for any prospective clients. Thus, they need to \u2018WOW\u2019 in order to capture a client\u2019s attention. Whilst 79% of consumers would rather watch videos than read about a product, over a third of the top 300 global companies don\u2019t have videos on their websites according to IDC research in 2018.<\/p>\n\n\n\n

The good news is that as the complexities of natural language become better captured and understood by AI, we can fully design, program and exercise a better control . Hopefully, chatbots haven\u2019t talked themselves out of businesses with some early cautionary tales of going off script. Working smarter not harder should be the focus of UX design, tech innovation and meeting customer expectations, it\u2019s time to take a giant step forward.<\/p>\n","protected":false},"excerpt":{"rendered":"

Take a peep into the basics of UX definition & development to help leverage your business strategy. Although we were told not to, we still judge a book by its cover. In this day and age, we should know better than to decide by appearances. What\u2019s worse is that our attention spans are getting shorter. […]<\/p>\n","protected":false},"author":1,"featured_media":2067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nProducts designing and digital platforms - MarketCross - MCC<\/title>\n<meta name=\"description\" content=\"Designing digital products and platforms: user experience as a milestone in business strategy. 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