{"id":2596,"date":"2022-01-04T17:06:43","date_gmt":"2022-01-04T17:06:43","guid":{"rendered":"https:\/\/marketcrosscompany.com\/uncategorized\/big-data-optimizes-investments-of-telecom-carriers\/"},"modified":"2023-01-26T17:07:50","modified_gmt":"2023-01-26T17:07:50","slug":"big-data-optimizes-investments-of-telecom-carriers","status":"publish","type":"post","link":"https:\/\/marketcrosscompany.com\/en\/blog\/big-data-optimizes-investments-of-telecom-carriers\/","title":{"rendered":"Big Data optimizes investments of telecom carriers"},"content":{"rendered":"\n\n[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text]<!-- divi:heading -->\n<h2><\/h2>\n<!-- \/divi:heading -->\n\n<!-- divi:paragraph -->\n<p><em><strong>A closer understanding of the consumer based on the use of new technologies will help telecommunications companies to redefine their investment strategies in order to target high-value customers more quickly.<\/strong><\/em><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"id\":1503,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"286\" src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/01\/bigdata.webp\" alt=\"Image words related to big data: decision, processing, volume, difficult, etc.\" class=\"wp-image-1503\" srcset=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/01\/bigdata.webp 566w, https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/01\/bigdata-480x243.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 566px, 100vw\" \/><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:paragraph -->\n<p id=\"viewer-1rq2t\">According to Mario Mora, director of telecommunications and media solutions at <a href=\"https:\/\/www.teradata.com\/\">Teradata Mexico<\/a>, technologies such as <strong>big data<\/strong> can generate strategic data so that the innovation of new products by companies results in obtaining more users.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p id=\"viewer-2m71t\">\u201cA clear current example of the transformation of the telecommunications industry is based on focusing final customer service. Usually, when users face a service problem, they resource to the call center and as calls come in, the answering machine automatically routes them. Now, thanks to technology we can become aware of the customer value, and this fact generates a market segmentation of those users classified as high, medium and low value. In this way, by queuing up calls, the IVR service provider has the possibility of giving priority to high-value clients with less waiting time for a response and redirecting them smoothly\u201d, says the specialist.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p id=\"viewer-e7lgq\">Likewise, the operators, based on consumers\u00b4 preferences and habits, can reach agreements with companies from different areas to satisfy the users\u00b4 needs and then generate new value-added businesses.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p id=\"viewer-d73s4\">Presently, Mario Mora, from Teradata Mexico, emphasizes that this knowledge of user habits can end up guiding telecommunications companies to the efficiency of their investments.<\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p id=\"viewer-94sle\">\u201cIn the very near future, not only the telecommunications industry will be based on this model of analysis and <strong>big data,<\/strong> since most of the large companies in all industries are taking this new trend as the main input for the generation of their strategies, as well as for the definition of products and services. Today, it can hardly be seen that a wholesaler determines the opening of a new store in a bureaucratic or incidental decision; nowadays, there is a whole background in the previous analysis, which has become the standard for everything related to consumption and general sales.<\/p>\n<!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"<!-- wp:heading -->\n<h2><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><em><strong>A closer understanding of the consumer based on the use of new technologies will help telecommunications companies to redefine their investment strategies in order to target high-value customers more quickly.<\/strong><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":1503,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/marketcrosscompany.com\/wp-content\/uploads\/2022\/01\/bigdata.webp\" alt=\"Image words related to big data: decision, processing, volume, difficult, etc.\" class=\"wp-image-1503\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p id=\"viewer-1rq2t\">According to Mario Mora, director of telecommunications and media solutions at <a href=\"https:\/\/www.teradata.com\/\">Teradata Mexico<\/a>, technologies such as <strong>big data<\/strong> can generate strategic data so that the innovation of new products by companies results in obtaining more users.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"viewer-2m71t\">\u201cA clear current example of the transformation of the telecommunications industry is based on focusing final customer service. Usually, when users face a service problem, they resource to the call center and as calls come in, the answering machine automatically routes them. Now, thanks to technology we can become aware of the customer value, and this fact generates a market segmentation of those users classified as high, medium and low value. In this way, by queuing up calls, the IVR service provider has the possibility of giving priority to high-value clients with less waiting time for a response and redirecting them smoothly\u201d, says the specialist.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"viewer-e7lgq\">Likewise, the operators, based on consumers\u00b4 preferences and habits, can reach agreements with companies from different areas to satisfy the users\u00b4 needs and then generate new value-added businesses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"viewer-d73s4\">Presently, Mario Mora, from Teradata Mexico, emphasizes that this knowledge of user habits can end up guiding telecommunications companies to the efficiency of their investments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"viewer-94sle\">\u201cIn the very near future, not only the telecommunications industry will be based on this model of analysis and <strong>big data,<\/strong> since most of the large companies in all industries are taking this new trend as the main input for the generation of their strategies, as well as for the definition of products and services. Today, it can hardly be seen that a wholesaler determines the opening of a new store in a bureaucratic or incidental decision; nowadays, there is a whole background in the previous analysis, which has become the standard for everything related to consumption and general sales.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[59,78],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data-en","tag-teradata-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big data optimizes investments - Blog - MarketCross - MCC<\/title>\n<meta name=\"description\" content=\"Technologies such as big data can generate strategic data for new product innovation by companies focused on high-value customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketcrosscompany.com\/en\/blog\/big-data-optimizes-investments-of-telecom-carriers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data optimises investments - 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