FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK.

FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK.

We are in the age of fake news. At some time or another, we all received news through an instant messaging application and firmly believed it was true, and then discovered it was a lie. Now that we are facing a totally unusual pandemic situation, they are swirling...
Loving LATAM: why is so important to be regional

Loving LATAM: why is so important to be regional

This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own. What we learn over time is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I started at the...
How about your media segmentations?

How about your media segmentations?

Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the quality of your...
5 Digital Trends for 2020

5 Digital Trends for 2020

1. Instagram stories will be even more important for companies Remember when the general consensus about Instagram stories was that Instagram was just trying to copy Snapchat? The stories already serve as another way for users to come into contact with a business on...