Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
How to build a successful communications plan?
In order to be competitive, a company must not only have a good product/service, it also needs to...
AGILE MARKETING. CHALLENGE FOR BRANDS
The irruption of the new forms of consumption of millennials as well as the generational gaps open new challenges for marketing and communications professionals to conquer our target markets.
FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK.
We are in the age of fake news. At some time or another, we all received news through an instant...
REMOTE WORK: MAY THE “FORCED EXPERIENCE” BE POSITIVE AND JOIN US!
Every crisis generates some kind of growth as a secondary effect. With the coronavirus pandemic,...
Loving LATAM: Why it is so important to be regional
This approach shares impressions and lived experiences about the importance of having a great team...
What About Media Segmentation?
Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial...