Welcome to the MARKETCROSS Blog. Our editorial team, which focuses on the topics we are interested in sharing with you today.
How to build a successful communications plan?
In order to be competitive, a company must not only have a good product/service, it also needs to...
FIGHT FAKE NEWS! IT´S SIMPLER AND EASIER THAN YOU THINK.
We are in the age of fake news. At some time or another, we all received news through an instant...
REMOTE WORK: MAY THE “FORCED EXPERIENCE” BE POSITIVE AND JOIN US!
Every crisis generates some kind of growth as a secondary effect. With the coronavirus pandemic,...
Loving LATAM: Why it is so important to be regional
This approach shares impressions and lived experiences about the importance of having a great team...
What About Media Segmentation?
Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial...
The research approach: The importance of data to drive our best communications.
There is a trend in Public Relations: we should know our customer. Hence, we count with a powerful...