Communications as a Drive for Change

The report explores four fundamental areas that differentiate the most successful organizations' change and communication practices. These practices are: essential, foundational, strategic and behavioral. Deployed well, these will help communicators and change leaders increase program relevance and take a leadership role in helping their organizations to:

- Understand culture and behavior to improve effectiveness
- Build a compelling EVP and deliver on it
- Manage change well by leveraging manager effectiveness
- Cultivate a culture of community and information sharing

At a Glance:

Companies with high effectiveness in change management and communication are three and a half times more likely to significantly outperform their industry peers than firms that are not effective in these areas.

The most effective companies build a differentiated employee value proposition (EVP), and are three times more likely to focus on behaviors that drive organization success instead of focusing on program cost.

Effective managers are a catalyst for successful change, yet only one in four organizations that train managers say the training is effective.

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