Our Digital Marketing approach
In the fields of strategic management, marketing strategy and business strategy, digital marketing is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization.
So, here comes the Strategy, entry point of every 2.0 initiative. Our approach includes:
- Set up a team with the goal of identifying the opportunities and/or challenges in a business where online assets can provide a solution.
- Look for the customers' unmet needs and goals.
- Develop a vision around how the online assets will fulfill those business and customer needs.
- Prioritize a set of online initiatives to support this vision.
Digital Marketing will be the product of a Digital Strategy. It will support business goals and Corporate Roadmap.
What about the Tools?
The fluency of content and constant updates on our social networks –Twitter, Facebook, Blog, Linkedin-, make the difference. But there's much more in the digital world. MARKETCROSS delivers an end-to-end offer to cover the digital needs of corporate initiatives.
- Strategic Services: Web Based PR - Community Management and Content Management - Social Platforms - Corporate Web - Mobile Platform - On Line Monitoring - Organic Positioning (SEO) - Digital Marketing Campaigns (SEM), Virals.
- Creativity and Design: Web Development - Design for Social Media - Interactive Design - Design for Mobile Devices.
- Management and Development: Information Design - Content Development - Content Load and Maintenance - Translation and Proof Reading.
4 Reasons to Entrust your Digital Strategy to MARKETCROSS
WEB DESIGN: Our creative design focus on Style and "striking concepts".
MOBILE DESIGN AND APPS: present your marketing ideas to the mobile world, with our technology.
STRATEGIC SERVICES: on line and off line. Develop your digital marketing and integrated communications strategy with MARKETCROSS.
SOCIAL MEDIA: we help you stand out in the social media world. Add: custom tabs, social apps and interactive pieces.
Trendy: outstanding and innovative ideas that will add "high end" elements to reach your targets.
Eye Catching: you´ll be captivated. Concept solved with catching forms that won't let you avert your gaze.
Smart: alignment and strategy to develop integrated comms. Outstanding developers team to get it.
Global + local = Glocal. We hold a holistic vision of the world while meeting the needs of your specific sector.