November 6, 2014

The multiscreen era

With social networks advent on people's lives, the world is changing in many levels, not only in the way we interact but also how we speak and express ourselves. New words were borned and included in everyday language as a result of 2.0 media expansion, such as: "Hashtag", "Trending Topics", "Follower", "Face", "Tweet", "Timeline", "Avatar" and "Retweet", among many others.

In this way, social networks are already impregnated on society, and even habits as common as sitting down, watching TV or sharing a moment, have changed.

Today we can speak of "multiscreen", because all that is done and said, it is addressed to "many fans". We expose ideas, attitudes or complains in virtual spaces and not directly to people around us phisically.

Now, while we scan the different television programs, we can track a person's zapping based on the cybernetics lines he shared on his social media. This behavious was encouraged by the TV.

The programs broadcasted on the small screen generate content that the users of social networking platforms discuss, turning into television "producers". And it is a constant feedback! For example, given the case of an unfortunate plane crash, the images filmed by the audience itself are sometimes the first to be broadcast on television to illustrate the story.

The spectator-user has now become a vital link in the communication chain because it is not a mere recipient of content, but also a "producer" of many of the topics treated.

The small screen was transformed into a more democratic television by social networks, that allows spectators and television to communicate in real time.